Content Production Terms – Glossary
Pre-Production (Planning & Presentation)
- Podcasting: Pre-recorded audio or video shows edited for on-demand playback (Spotify, YouTube, etc.).
- Live Streaming: Real-time video broadcast with little to no delay. Often includes audience interaction and requires more technical setup.
- Run of Show (ROS): Timeline or sequence of events during a production.
- Segmented Content: Breaking a longer video into shorter, reusable clips.
- Hook: A strong opening that grabs attention.
- Intro/Outro: Branded elements that begin and end the video.
- Copy (Script/Text): Written content used in the video or on-screen.
- Set Dressing: Decorating the background for visual appeal.
- Talent: On-camera individuals such as hosts or guests.
- Call-to-Action (CTA): Prompt encouraging viewers to take an action, like subscribing or visiting a website.
- Branded Content Campaigns: Strategic creation of content that matches a marketing goal.
Production (Execution & Equipment)
- Pre-Recorded: Captured in advance, then edited before being published.
- Live-to-Tape: Recorded in real-time style but lightly edited before release.
- Multi-cam: Using multiple cameras to capture various angles.
- Switcher: Hardware or software to switch between video sources live.
- Encoder: Converts video to a streamable format for online platforms.
- Teleprompter: Displays a script on-screen for speakers to read while looking at the camera.
- Lower Thirds: On-screen graphics that provide names, titles, or information.
- Stream Destination: The platform where your content appears (e.g., YouTube, Facebook).
- Simulcast: Streaming to more than one platform at the same time.
- Virtual Set / Virtual Production: Digitally created or green screen-based environment.
- Remote Guest Integration: Bringing in guests via platforms like Zoom with production-grade quality.
- Green Screen / Keying: Replacing green screen backgrounds with custom visuals.
- On-Air Light / Tally Light: Indicator lights showing when cameras are live.
- Studio Lighting: Controlled lighting setup for a professional look.
- Mic’d Up: Using lapel or boom microphones for clear audio.
- Talkback System: Private audio channel between crew and talent during live shows.
- Motion Graphics: Animated titles, transitions, or elements to enhance video.
- Stream Deck / Control Surface: Device for real-time triggering of graphics and functions.
- NDI (Network Device Interface): Video-over-IP tech allowing camera feeds across a network.
- Latency: The delay between recording and viewing in a live stream.
- Live Event Coverage: Professional recording or streaming of in-person events.
Post-Production (Editing & Delivery)
- B-Roll: Supplementary footage used to support the main visuals.
- Cold Open: Intro clip shown before the branding or title sequence.
- Sizzle Reel: Short, high-energy highlight video.
- Thumbnail: Preview image that represents the video.
- Frame Rate (FPS): How many frames are shown per second in a video.
- Aspect Ratio: The shape of the video frame (e.g., 16:9 or 9:16).
- Render/Export: The final compilation of video into a playable file.
- Raw Footage: Unedited video from the shoot.
- Pickup Shots: Additional footage recorded after the main shot.
- Chroma Key: Technical term for green screen background replacement.
- ISO Recording: Recording each camera or audio source separately.
- Audio Sweetening: Improving audio through editing and enhancement.
- Audio Mixing & Mastering: Balancing and enhancing audio for clarity and impact.
- Color Grading: Styling and adjusting color for visual consistency.
- Content Repurposing: Using one piece of content in different formats or platforms.
- Media Management / Archiving: Organizing and storing footage for easy access.
- VOD (Video on Demand): Recorded video available for playback after a live broadcast.
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